Privacy Policy Last updated on December 27, 2022

Vivid Seats - Privacy Policy

Last updated on December 27, 2022

This Privacy Policy (this "Policy") applies to the website located at www.vividseats.com (“Site”)

and its associated webpages, and the Vivid Seats mobile application (each an “App”), each of

which are owned and operated by Vivid Seats LLC (together with its parents, subsidiaries, and

affiliated companies, "Vivid Seats", "we", or "us"). This Policy describes how Vivid Seats

collects, shares, secures and uses the personal information you provide when you visit or use our

Site and Apps. It also describes the choices available to you regarding the use of, your access to,

and how to update and correct your personal information. Kindly note that any consent you

provide will be entirely voluntary. However, if you do not accept this policy, then you should not

use, and are not authorized to use, the Site or Apps.

This Policy is available to consumers with disabilities. To access this Policy in an alternative

downloadable format, please click here.

California Notice at Collection of Personal Information: We collect personal information

listed below under “What Information Do We Collect?” for the purposes described below under

“How Do We Use Information?” To learn more about your California privacy rights, including

your right to opt out of the sale or sharing of personal information, please review these

provisions and the “Your California Privacy Rights” section.

Table of Contents

1. What Information Do We Collect?

2. How Do We Collect Information?

3. How Do We Use Information?

4. How Do We Share Personal Information?

5. Your Choices and Access Requests

6. Your California Privacy Rights

7. Your Virginia Privacy Rights

8. Your Nevada Privacy Rights

9. International Users

10. Privacy Shield

11. European Residents

12. Changes to Privacy Policy

13. How can I give you feedback or contact you?

1. What Information Do We Collect? We and our service providers collect a variety of types of

personal information. This may include when you use our Site and Apps, register or create an

online account with us, and use our services. The information we collect may be your name,

address, email address, telephone or mobile number, date of birth, and gender. We may also

collect the following information:

• Device and browsing information, including IP address, referral website, browser and

device type, operating system version, webpage navigation, information about how often

you use our mobile application, the events that occur within the mobile application,

aggregated usage, performance data, where the application was downloaded from, and

other information about your activities on this and other websites and our mobile

application (collectively, "automatically collected information");

• Contact Information, such as your name, email address, mailing address, zip code,

postal code, phone number, and location-based information (including geolocation

derived from your IP address);

• Listing information of tickets listed for sale on our marketplace, including event,

location of the event, quantity, section and row of the tickets, and physical location of the

tickets;

• Purchase and sale information relating to tickets bought or sold through our Site and

Apps, including billing address, credit card or other payment information, links, PayPal

address, name and address of a gift recipient, and name and phone number of a third

person who will pick up items for you;

• Your photograph, only if you agree to provide it and then upload it, may be collected

for the purpose of verifying your identity when creating an account with us or buying or

selling tickets on our Site.

• Publicly available information and purchased information, including information

about you from publicly available databases and information purchased from your cell

phone company and your email domain. This information is collected for the purpose of

anti-fraud verification and marketing;

• Information you provide through social media, including information that you use in

connection with our Site and Apps, or that share or allow you to share information with

us, such as Facebook. For example, if you use functionalities, plugins, widgets, or tools

from social media platforms or networks in connection with our Site and Apps (for

example, to share purchases and other content from our Site and Apps with your friends

and followers on social media), we will collect the information that you share with us, or

that those social media platforms or networks share with us; and

• Other information or content that you provide through our publicly accessible blogs

and community forums. Any information you provide in these areas may be read,

collected, and used by others who access them.

2. How do we collect information?

We collect information through our Site and Apps, and through email and other communications

and interactions with you. We also obtain information about you and from third parties, as

described below:

A. Information You Provide

• Information you share when you use the Site and Apps, such as when you visit us

online, purchase tickets or list tickets for sale, create an account with us, participate in

anti-fraud verification, subscribe to our email newsletter, post information or content to

our publicly available blogs or community forums, contact or otherwise communicate

with us, enter contests or sweepstakes, participate in surveys, or register for other

activities on our website;

• Information automatically collected, including cookies, web beacons, tags, scripts, and

similar technologies. In addition, we use mobile analytics software to allow us to better

understand the functionality of our mobile application on your phone. For example, we,

our affiliates and/or third parties we work with may collect information from the

computer, tablet, phone, or other device that you use to access our Site or Apps, or that

you use to open an email from us. This collection includes automatically collected

information, and generally does not include personal information that directly identifies

you unless you provide it through our Site or Apps or you choose to share it with us.

B. Information from Other Sources

We may acquire information from other sources as follows:

• From other trusted third-party sources, to update or supplement the information

that you provide or that we collect automatically. This includes, for example,

information from service providers that we use, publicly available databases or third

parties from whom we have purchased data such as public databases or data

aggregators (which may include your demographic information, media consumption,

previous purchases, shopping habits, loyalty program information, lifestyle

preferences, or information to validate or update the information we collect from or

about you). This also includes information about you from publicly available

databases, and information purchased from your cell phone company and your email

domain.

• From our partners and service providers, including, for example, business

partners, analytics vendors, advertising networks and search information providers.

We may use this information to help us maintain the accuracy of the information we

collect, personalize your experience with the Services, target our communications so

that we can inform you of products, services or other offers that may be of interest to

you, to measure quality and responses, and for internal business analysis or other

business purposes.

• Information provided about you by other users of our Site or Apps (for example,

when another user purchases tickets for you as a gift, or when another user designates

you to pick up tickets on his or her behalf).

We may combine the information we receive from and about you, including information you

provide to us and information we automatically collect through our Site and Apps, as well as

information collected offline, across other computers or devices that you may use, and from third

party sources.

3. How Do We Use Information?

We use the information that we collect and obtain to conduct our business and to provide you

with the products, services, and experiences that you request or that we think may be of interest

to you. We use information:

• To provide you with services, including to administer the website, provide you with

accurate listings, fulfill your orders and process your payments, pay you if your tickets

sell, calculate shipping options, verify your identity and protect the integrity of the ticket

marketplace, anti-fraud verification, process, create, maintain and service your account,

send you relevant newsletters, offers, and promotions, and provide you with products and

services that you request or that we think may be of interest to you. We may use your IP

address to infer your city and state location in order to recommend nearby athletic or

entertainment events that may of interest to you. This could include sending you push

notifications or alerts regarding such nearby events;

• To contact you and deliver information to you that, in some cases, is targeted to your

interests. These communications may contain links for preference management and,

where appropriate, unsubscribe links should you decide you do not want to receive

further communications.

• To respond to you, when you place an order, correspond with us by email or otherwise

communicate with us for customer service purposes, make a request or inquiry, enter a

contest or sweepstakes, complete a survey; or share a comment or concern;

• For personalization of your experiences with us, including to remember your interests

and preferences, customize the listings and services we share with you, track and

categorize your activity and interests on our website (including by identifying the

different devices you use), and make your shopping experience with us more relevant;

• For marketing and advertising, to send you marketing and advertising

communications, to segment and build audiences and engage in interest-based

advertising, to provide social media features, to credit marketing partners with attribution

appropriately, and to personalize the marketing and advertising that we show you;

• For analytics, to understand how you use our Site and Apps, analyze our website traffic,

to gather demographic information about our individual users and aggregate user base, to

determine the methods and devices used to access our Site and Apps, and to improve our

services;

• For our business purposes, to operate and improve upon our business and lawful

business activities, to identify new customers, to update, expand, and analyze our records,

for research, to determine your satisfaction with our website and services, to detect and

prevent fraud or misuse of our services, to enforce, apply or comply with any of our

terms or policies, including but not limited to this Policy, and for any other business

purpose that is permitted by law; and

• For legal, contractual and safety purposes, including to defend or protect us, our

customers, you, or third parties from harm or in legal proceedings, protect our rights,

protect our security and the security of our customers, employees, and property, respond

to court orders, lawsuits, subpoenas, and government requests, address legal and

regulatory compliance, comply with contracts and other agreements to which we are a

party, and notify you of changes to our terms, policies, or practices.

4. How Do We Share Personal Information?

Except as provided in this Policy, we will not disclose, sell, or rent your personal information to

any third parties without your consent.

We may share personal information as described below:

• With service providers that perform certain functions. These third parties may only

use personal information as necessary to provide these services to us and not for

promotional purposes. These include the following:

o For the purpose of processing payments.

o For the purpose of delivering your tickets, whether that is electronically or

physically, and ensuring you successfully access your seats.

o For the purpose of preventing fraudulent purchases and sales through our

marketplace.

o For the purpose of analyzing data to provide you a better customer experience.

• With select business partners, so that they can provide you with special offers,

promotional materials, and other materials that may be of interest to you. This includes

our partners that are listed on our website. The information we give these partners may

include your name, email address, phone number, and billing address. These entities’ use

of such information is subject to their respective privacy policies.

• To respond to subpoenas, lawful requests by public authorities, court orders, or other

legal process, as required by law, or to establish or exercise our legal rights or defend

against legal claims;

• To protect us and our users, with the rights, property, or safety of Vivid Seats, our

users, or others, including for fraud protection;

• In the event of a sale or merger, of some or all of our business or a merger with another

company, you will be notified via email and/or a prominent notice on our website of any

change in ownership; or

• With your prior consent to do so.

We also may share personal information that you have provided to us about others with certain

third parties that require it such as sports teams or event organizers, for example, to grant passes

to your guests. These recipients may also use the personal information for their marketing

purposes.

You may direct us not to share your personal information with third parties (other than our

service providers), at any time, by sending an email to privacy@vividseats.com, or by following

the removal instructions in the communications that you receive.

Links to 3rd Party Sites

Our website includes links to other websites whose privacy practices may differ from those of

Vivid Seats. If you submit personal information to any of those sites, your information is

governed by their privacy policies. We encourage you to carefully read the privacy policy of any

website you visit.

Frames

Some of our pages utilize framing techniques to serve content from our partners while preserving

the look and feel of our website. When we use framing techniques, we display the logo of our

partner, so that you will know that you are engaging with a third party. Please be aware that you

are providing your personal information to these third parties and not to www.vividseats.com.

Testimonials

We display personal testimonials of satisfied customers on our website in addition to other

endorsements. With your consent we may post your testimonial along with your name. If you

wish to update or delete your testimonial, you can contact us at [email protected].

Security and Retention

We use Secure Socket Layers ("SSL") encryption technology through third-party providers

where your personal and account information is required (such as a credit card number).

All transaction information is processed under encrypted channels.

We follow generally accepted industry standards to protect your personal information, both

during transmission and once we receive it. No method of transmission over the Internet, or

method of electronic storage, is 100% secure, however. Therefore, while we strive to use

commercially acceptable means to protect your personal information, we cannot guarantee its

absolute security. We will keep your personal information only for as long as necessary for the

purposes for which it was collected, to provide you with products or services, to carry out

legitimate business interests, and where otherwise required or permitted by law. If you have any

questions about security on our website, you can email us at pr[email protected].

Children's Privacy

Our website is not directed to or intended to be used by individuals under the age of 16. We do

not knowingly request, collect, or sell personal information from any person under 16 years of

age without prior verifiable parental consent. If you believe that your child under the age of 16

has submitted personal information to us in connection with our website, and without prior

verifiable parental consent, please email us at priv[email protected] so that we can take steps

to delete the personal information that she or he provided as required in accordance with

applicable law.

5. Your Choices and Access Requests

We offer you choices about how certain personal information is used and shared. Your choices

include:

• Social Media Platforms and Networks. We encourage you to review your privacy

options and settings with the social media platforms and networks you use to understand

what choices you have about sharing information from those platforms and networks with

us.

• Email Choices. You can opt out of marketing or advertising emails by contacting us

at [email protected] or by utilizing the "unsubscribe" link or following other

instructions noted in marketing or advertising emails you receive from us. Please note

that opting out of receiving marketing or advertising emails from us will not apply to

transactional communications or legal notices, for example, emails about your orders or

about changes to our terms, policies, or business practices.

• Managing Cookies. We partner with third parties to display advertising on our website

and to manage our advertising on other sites. Our third-party partners may use cookies or

similar technologies in order to provide you advertising based upon your browsing

activities and interests. You can activate settings on your Internet browser to refuse the

setting of some or all cookies. In addition, the websites linked to below will tell you how

you can remove existing cookies from your browser if you wish. Please keep in mind,

however, that if you use your Internet browser settings to block all cookies (including

essential cookies) you may not be able to access all or parts of our website and services.

For further information about managing cookies, please visit www.allaboutcookies.org.

Please note that disabling or clearing cookies also may affect cookie-based opt-outs by

either preventing you from using such cookie-based opt-outs or clearing opt-outs that you

have previously set, in which case you would have to revisit the applicable pages and

renew your opt-out after clearing cookies. Please note you will continue to receive

generic ads.

• Mobile Devices. Your mobile device may offer settings relating to cookies, pixel tags,

SDKs, Flash cookies, and other similar technologies. We encourage to you to visit your

device's help menu to learn about your options to limit tracking when using your device.

• Access, Deletion, and Correction Requests. Upon request, Vivid Seats will provide you

with information about whether we hold any of your personal information and how it has

been used and/or disclosed. You may update your personal information by making a

change on the member information page. You may update or delete your personal

information or request a correction to your personal information by emailing us

at [email protected]. We retain all information for active accounts to provide you

services. To request that we deactivate your account, please contact us

at [email protected]. We will respond to your request within a reasonable

timeframe. We will retain and use your information, even if your account is deactivated,

only as is necessary to comply with our legal obligations, resolve disputes, and enforce

our agreements.

• Interest-Based Advertising Choices. To understand your choices for receiving more

relevant advertising provided on the Service or across other websites and online services,

please review the information below:

• To learn more about such interest-based advertising, and to opt out of such collection

and use for interest-based advertising by the Digital Advertising Alliance (DAA)

participating companies, please visit http://optout.aboutads.info.

• To opt out from the use of information about your online activities for interest-based

advertising by Network Advertising Initiative (NAI) member companies, please visit

http://optout.networkadvertising.org.

• To opt-out of the use of your mobile device ID for targeted advertising, please see

http://www.aboutads.info/appchoices.

• If you wish to prevent your data from being used by Google Analytics, Google has

developed the Google Analytics opt-out browser add-on available

https://tools.google.com/dlpage/gaoptout/.

• On your mobile device, you may also adjust your privacy and advertising settings to

control whether you want to receive more relevant advertising.

Even if you opt out, you still may receive advertising from us that is not customized

based on your Service or usage information, or advertising from other third parties if they

are not a DAA or NAI participating company.

• Additional Choices. You may have the right to opt out of (i) disclosures of your personal

information to third parties who are not service providers; or (ii) uses of your personal

information by third parties who are not service providers. To request to limit the use and

disclosure of your personal information, please submit a written request

to [email protected].

6. Your California Privacy Rights

Pursuant to applicable California law, including the California Consumer Privacy Act (CCPA),

Vivid Seats makes the following disclosures regarding the personal information Vivid Seats has

collected within the last 12 months:

Personal Information Category

Category of

Source

from

Which

Data is

Collected

Purpose of Collection

Category

of Third

Parties to

Whom

Data is

Sold or

Shared

Contact information such as name, email address,

mailing address, zip code, postal code, phone

number, and location-based information

(including geolocation ).

Directly

from users

For creating user accounts;

verifying customer's identity

when he or she corresponds

about his or her order;

delivery; anti-fraud

verification; to fulfil orders;

marketing

Service

Providers

Marketing

and

Advertising

partners

Purchase and sale information relating to tickets

bought or sold through our website or mobile

application, including billing address, credit card

or other payment information, PayPal address,

name and address of a gift recipient, and name

and phone number of a third person who will

pick up items for our users

Directly

from users

To provide our users with our

services; facilitate sales of

tickets; process payments and

orders

Service

Providers

Listing information of tickets listed for sale on

our marketplace, including event, location of the

event, quantity, section and row of the tickets,

and physical location of the tickets

Directly

from users

To facilitate sales of tickets on

behalf of our users

Service

Providers

N/A

Automatically collected information (as defined

above) such as browsing information, browser

type, device type, and IP address

Cookies and

other

tracking

technologies

Analytics; to enhance

functionality of the website

Service

Providers

Marketing

and

Advertising

partners

We do not sell or share the personal information of known minors under 16 years of age.

If you are a California resident, pursuant to the California Consumer Protection Act (CCPA), you

may take advantage of the following rights:

• Right to Know: You may request, up to two times each year, that we disclose to you the

categories and/or specific pieces of personal information that we collect, use, disclose,

and may sell. We will respond to your request within 45 days unless we need additional

time, in which case we will let you know. To make a “Right to Know” request, please

email us at privacy@vividseats.com.

• Right to Delete: You may request, up to two times each year, that we delete personal

information that we have collected from you. We will respond to your request within 45

days unless we need additional time, in which case we will let you know. If you are

signed in to your account, you may make a “Right to Delete” request by completing this

form or by emailing us at priva[email protected].

• Shine the Light: You may request and obtain once per year, free of charge, information

about our disclosure of personal information to third parties or affiliated companies for

their direct marketing purposes.

To submit one of these requests, or designate an authorized agent to make a request under the

CCPA on your behalf, please contact us at privacy@vividseats.com, 833.228.5143. We are not

responsible for notices that are not labeled properly, or do not have complete information. To

verify your identity when you submit an access or deletion request, we will match the identifying

information you provide us to the personal information we have about you. If you have an

account with us, we will also verify your identity through our existing authentication practices

for your account.

Vivid Seats will not be required to comply with your request to delete your personal information

if it is necessary for Vivid Seats to maintain your personal information in order to:

• complete the transaction for which the personal information was collected, provide a

good or service requested by you, or reasonably anticipated within the context of Vivid

Seats ongoing business relationship with you, or otherwise perform a contract between

you and Vivid Seats;

• detect security incidents, protect against malicious, deceptive, fraudulent, or illegal

activity, or prosecute those responsible for that activity;

• debug to identify and repair errors that impair existing intended functionality;

• exercise free speech, ensure the right of another consumer to exercise his or her right of

free speech, or exercise another right provided for by law;

• to enable solely internal uses that are reasonably aligned with your expectations based on

your relationship with Vivid Seats;

• comply with a legal obligation; or

• otherwise use your personal information, internally, in a lawful manner that is compatible

with the context in which you provided the information.

California residents also have the right to opt out, as described below.

• Right to Opt Out: You may request to opt out of Vivid Seat’s sale or sharing of your

Personal Information to third parties. This means that, if you opt out, going forward, we

will not engage in certain types of data collection and processing for the purpose of

personalized advertising, unless you later direct us to do so. To request this opt out,

please click on the Do Not Sell or Share My Personal Information link which is also on

our website footer, or email us at privacy@vividseats.com. We will work to comply with

your opt-out request within 15 business days.

Vivid Seats will not discriminate against you in the event you exercise any of these privacy

rights.

Notice of Financial Incentive

If you participate in our rewards program, you will earn stamps towards a rewards credit with

each ticket purchase and be eligible for certain offers and perks. For instance, you will earn a

rewards credit with every 10 tickets you purchase, and the amount of the rewards credit will be

tied to the average value of those 10 tickets (less taxes, fees, and processing costs). For more

information about our rewards program, please see our website at www.vividseats.com/rewards.

By downloading our app and making an in-app purchase, you will be automatically enrolled in

the program and can start earning. You may also affirmatively opt-in to our rewards program

within our app. In order to make a purchase, you will need to sign into your Vivid Seats account

or create a Vivid Seats account, and we will collect personal information such as your e-mail

address and a Vivid Seats password. You may also choose to log in via your Facebook account,

if you have one.

Please be aware that you may withdraw from our rewards program at any time by e-mailing us

at [email protected] and then only using the web or desktop solution.

Vivid Seats values personal data it collects and maintains based on the profit generated by Vivid

Seats from the sale, collection, or retention of consumers' personal information.

7. Your Virginia Privacy Rights

This notice to Virginia residents is provided under applicable Virginia law. It explains your

privacy rights and provides certain mandatory disclosures about our treatment of Virginia

residents’ “personal data” as defined under Virginia law.

Virginia Residents’ Rights

Virginia law provides Virginia residents with the rights listed below.

Right to Access

You have the right to request that we confirm whether we are processing your personal data and

to access your personal data.

Right to Correct

You have the right to request that we correct inaccuracies in your personal data, taking into

account the nature of the personal data and the purposes of the processing.

Right to Delete

You have the right to request that we delete personal data provided by or obtained about you. To

make a deletion request, you may login to your account and then complete this form or you may

email us at [email protected].

Right to Portability

You have the right to request obtain a portable copy of the personal data that you provided to us.

Right to Opt Out

You have the right to request to opt out of targeted advertising (as defined under Virginia law).

We do not sell data as defined under Virginia law.

Exercising Your Virginia Privacy Rights

Making Access, Deletion, and Correction Requests

To make an access or correction request, please email [email protected]. Before

completing your request, we may need to verify your identity. We will send you a link to verify

your email address and may request additional documentation or information solely for the

purpose of verifying your identity.

Making Requests to Opt Out of Targeted Advertising

To submit a request to opt out of targeted advertising, you may click on the link “Do Not Sell or

Share My Personal Information” on the footer of our websites.

To appeal our decision regarding a request related to these rights, you may email us at

privac[email protected].

Pursuant to applicable Virginia law, Vivid Seats makes the following disclosures regarding the

processing and sharing of personal data by Vivid Seats:

Personal Data Category

Purpose of Processing